Guide: visibility

Getting visible at work, without the cringe.

Promotions and interesting projects are handed out in conversations you are not in. Visibility is the practice of making sure the people in those conversations can describe what you do. It is a system, not a personality trait.

1. Keep the record, because nobody else does

Once a week, write three lines: what you shipped, what you unblocked, what you learned. Five minutes. Within a quarter you have the raw material for a review, a promotion case, a CV update and a salary conversation, and you are no longer trying to remember March.

2. Write updates people actually read

Most status updates describe activity. Useful ones describe consequence. Lead with the outcome, then the detail, then what you need.

  • Outcome first: what is now true that was not true last week.
  • Numbers where you have them, even rough ones.
  • Name the people who helped, which costs you nothing and buys you allies.
  • End with one clear ask, so the update has a reason to exist.

3. Be known for judgement, not just output

Early careers are rewarded for delivery. After that, the step up comes from being the person whose read on a problem is trusted. That means saying something in the meeting: the risk nobody has named, the trade-off being glossed over, the question everyone is thinking.

If speaking up in a big room is hard, start by sending your view to the person running the meeting beforehand. Your name gets attached to the thinking either way.

4. Mentors advise, sponsors spend

A mentor tells you what they would do. A sponsor puts your name forward when you are not in the room and takes a small risk on you. You need both, and most people only ask for the first.

  • Make your ambition legible: your manager cannot advocate for a goal they have not heard.
  • Ask specifically: 'I want to lead the next piece of this work. What would you need to see from me?'
  • Give sponsors something easy to say about you, one sentence they can repeat verbatim.
  • Sponsor someone else. Reputations are built by the people whose careers you moved.

5. Build a small amount of external visibility

You do not need an audience. You need three or four artefacts a stranger can find: a short write-up of something you built, a talk at a community session, a comment on a topic you know well, an up-to-date profile that matches the job you want next rather than the one you had.

A community is the low-risk place to practise this. Speaking to a room of women who want you to do well is a very different experience to a conference stage, and it is the same skill.

Work through this with other women in tech.

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